---
title: HTML5 Popularity (and Profits) Among Fortune 500
description: Companies listed in The Fortune 500 aren't always innovators when it comes to design, so analyzing...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/incore-mini-2-1-1-1.jpg
---
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# HTML5 Popularity (and Profits) Among Fortune 500
[by Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino) 22 Aug, 2013
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Companies listed in The Fortune 500 aren't always innovators when it comes to design, so analyzing how those brands are currently designing their digital assets helps understand the broader prevalence of certain trends. HTML5 provides a good example.
A new [infographic](https://www.incore.com/Fortune500HTML5) from digital agency Incore reveals that among Fortune 500 companies, 30.6 percent are using HTML5 on their corporate websites.
What's more, the 153 companies that used HTML5 on those digital properties in 2012 generated more profits than the 161 companies using XHTML 1.0 Transitional (which, consequently, is still the most popular with 32.2 percent use).
[Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino)
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.
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