A landing page is the page your website visitor arrived on after clicking your link, whether that links is from pay per click advertising, a search engine result listing or banner ads. The goal of the landing page should always be to cause visitors to take a specific and immediate action such as make a purchase, sign up for a program, download software or subscribe to a newsletter or RSS feed.
Landing Pages That Sell Start With Ads That Sell Using product or message specific landing pages work best when the ad or link that the prospect selects clearly identifies what they will find when they visit the webpage. If you ran an advertisement that offered something counter to what you provided at your website, then the user that clicks the ad will (count on it) be discouraged and leave without making a conversion, which is why it is so important to create ads that exactly identify your products and services and then and match them with the appropriate landing page. If your hobby was to sell an ebook about nitro-burning funny cars online and you created a pay per click advertisement that encouraged users to learn more about all cars including the new hybrid cars, you would get very few people to take you up on your unique selling proposition.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.