--- title: Making Improvements in Cross Device Targeting description: It should come as no surprise that advertisers want to reach audiences via new devices and channels,... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-18-02-5429-PM-Apr-10-2023-01-54-47-0695-PM-Apr-25-2023-03-43-58-7426-AM-May-01-2023-10-20-31-8794-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Making Improvements in Cross Device Targeting ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino) 07 Sep, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/web-development/making-improvements-in-cross-device-targeting](mailto:?Body=https://www.websitemagazine.com/web-development/making-improvements-in-cross-device-targeting) - Link Copied! ![Making Improvements in Cross Device Targeting](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-18-02-5429-PM-Apr-10-2023-01-54-47-0695-PM-Apr-25-2023-03-43-58-7426-AM-May-01-2023-10-20-31-8794-PM.png) **It should come as no surprise that advertisers want to reach audiences via new devices and channels, but the technology required to do so rarely keeps pace with media consumption trends.** Couple that with an advertising ecosystem flush with complacency and mistrust, and it's a perfect storm of poor performance and wasted ad dollars in most cases. Advertising/marketing automation platform [AudienceScience](https://www.audiencescience.com/), however, wants to give advertisers an edge in this regard. The platform has expanded its existing cross-device targeting, measurement, and attribution capabilities through an integration with [Screen6](https://s6.io), a well-known provider of cross-device identity management. The partnership will essentially help Audience Science improve and increase the accuracy of their existing tools in order to help advertisers run addressable media campaigns at scale - important in today's highly fragmented media and device landscape.  "AudienceScience has built marketing automation software to meet the needs of the world's largest advertisers," said Keith Petri, Chief Strategy Officer of Screen6. "Their platform allows brand clients to build unique audiences based on their first party data, which makes them a natural fit for Screen6's method of building a unique audience graph for each individual client." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How to Embed AI in your Enterprise App ![How to Embed AI in your Enterprise App](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-41618c-2-1-1-1.gif)](https://www.websitemagazine.com/web-development/how-to-embed-ai-in-your-enterprise-app) ### [How to Use Plugins in WordPress ![How to Use Plugins in WordPress](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/WordPress-Logo-1.png)](https://www.websitemagazine.com/web-development/how-to-use-plugins-in-wordpress) ### [Top 10 Tips to Build a Google-Friendly Site ![Top 10 Tips to Build a Google-Friendly Site](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-1015568-1-1.jpg)](https://www.websitemagazine.com/web-development/top-10-tips-to-build-a-google-friendly-site) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/web-development/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:22:42.076Z", "datePublished" : "2016-09-07T05:00:00.000Z", "headline" : "Making Improvements in Cross Device Targeting", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-18-02-5429-PM-Apr-10-2023-01-54-47-0695-PM-Apr-25-2023-03-43-58-7426-AM-May-01-2023-10-20-31-8794-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/web-development/making-improvements-in-cross-device-targeting", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Making Improvements in Cross Device Targeting", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```