--- title: reCAPTCHA Re-tooled description: If you've spent any notable level of time on the Web, you've most certainly encountered CAPTCHAs. ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/recaptcha-Jan-23-2023-02-22-36-8737-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # reCAPTCHA Re-tooled ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino) 28 Oct, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/web-development/recaptcha-retooled](mailto:?Body=https://www.websitemagazine.com/web-development/recaptcha-retooled) - Link Copied! ![reCAPTCHA Re-tooled](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/recaptcha-Jan-23-2023-02-22-36-8737-PM-1-1-1.jpg) **If you've spent any notable level of time on the Web, you've most certainly encountered CAPTCHAs.** Love them or loathe them, they are useful in thwarting spam and keeping automated software from engaging in abusive activities on websites, but they could definitely use some improvement on the usability front. CAPTCHAs have been used for well over a decade, but as advancements in artificial intelligence have narrowed the gap between humans and machines when it comes to deciphering (reading) text, improved solutions are in great demand. Google has been making improvements to its reCAPTCHA solution, announcing a more "adaptive and better-equipped" solution to distinguish automated software from legitimate users. reCAPTCHA's newly updated system considers the user's engagement before, during and after the interaction with the CAPTCHA. Google didn't go into great detail about how it all works, but did indicate that the new system acts as more of an engagement medium to "elicit a broad range of cues that characterize humans and bots." Essentially, that will result in humans (real users) encountering easier to solve CAPTCHAs and bots encountering considerably more difficult ones (or instances when they don't even encounter them at all). In the end, a better reCAPTCHA system means a better user experience and that's something that all 'Net professionals will benefit from. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/web-development/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How to Embed AI in your Enterprise App ![How to Embed AI in your Enterprise App](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-41618c-2-1-1-1.gif)](https://www.websitemagazine.com/web-development/how-to-embed-ai-in-your-enterprise-app) ### [How to Use Plugins in WordPress ![How to Use Plugins in WordPress](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/WordPress-Logo-1.png)](https://www.websitemagazine.com/web-development/how-to-use-plugins-in-wordpress) ### [Top 10 Tips to Build a Google-Friendly Site ![Top 10 Tips to Build a Google-Friendly Site](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-1015568-1-1.jpg)](https://www.websitemagazine.com/web-development/top-10-tips-to-build-a-google-friendly-site) #### Subscribe to Our Newsletter! 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