As any successful online retailer can attest, images can make or break a digital presence. As an ecommerce merchant, what solutions are you currently using to optimize the digtial experience?
BigCommerce has announced that it has chosen cloud delivery platform
Akamai to provide its Image Manager to its 55,000+ BigCommerce stores, offerng up accesses to the company's automated image optimization technology.
Merchants using the solution will be able to detect and convert their online images to software-specific image formats and even automatically deliver resized, mobile-optimized images to mobile shoppers, reducing large files that can really slow down site performance. Significantly decreasing the amount of time spent personalizing image variants is a sure path to optimizing the digital experience.
"Retailers are constantly in search of ways to improve the performance of their storefront, which has become increasingly difficult as ecommerce websites incorporate more functionality and imagery to engage shoppers," said Brian Dhatt, chief technology officer at BigCommerce.
"Google's recent decision to include mobile page load speed as a factor in search rankings further emphasizes the importance of a high-performing storefront, and through Akamai Image Manager we are equipping BigCommerce merchants with another powerful tool to maximize conversion and deliver world-class experience to their customers."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.