Regular Web users will likely have noticed an increase in browser-based push notifications over the past few years (at least if they are paying close attention to the changing digital experience).
What are these messages (see below for an example) and how can they be leveraged by websites today to drive more user activity and achieve greater efficiency in overall marketing cost? Let's take a closer look.
Browser-based notifications, or push notifications, essentially enable the delivery of a message to an end-user directly via their browser (regardless of whether it is a desktop or mobile device).
Communicating to users today can be done in a variety of ways including, for example, email and social media (as well as SMS). These channels are, without question, effective but can be costly to implement in some instances (email) and highly inefficient (social media) in others. Fortunately, when managed well, browser-based push notifications on desktops can provide an effective alternative and typically fit in quite well with brands existing communication strategy. And the bst part is that it's easier to get started than most may think.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.