In what I consider a rather bold move, HTML5 Web publishing platform Wix announced that it will no longer support Internet Explorer 8, citing a general lack of support for its emerging HTML5 product.
While IE commands approximately 20-percent share of the browser market globally (according to StatCounter), Wix analyzed its 20 million-strong userbase and found that only 12 percent were using IE8. Couple that metric with IE8's widely known inability to handle HTML5's interactive elements, and the decision was likely not a difficult one to make for Wix.
But how do Wix clients feel about the decision?
Apparently, 89 percent of Wix users support the addition of HTML5 features to the website builder over the continued support of IE8. Enough said.
"By freeing the Wix platform from the constraints IE8 places on its users, Wix will continue to lead the advancement of HTML5 Web design features that aren't supported by outdated browsers today," says Avishai Abrahami, Wix CEO and Co-founder. "The Wix user demands more variety and a consistent stream of new features which will benefit their website in the long run. Advanced HTML5 Web design and IE8 support cannot co-exist."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.