4+ Ways to Engage with Twitter's Vine Videos

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Social networks can sometimes feel like a jungle, so Twitter decided to add a vine to the mix (not literally, of course).

Vine is Twitter’s new mobile service that allows users to capture and share short, six seconds or less, looping videos. According to a blog post from the social network, the briefness of Vine videos is meant to inspire creativity, just like Tweets. Moreover, the videos capture sound in addition to motion. Currently Vine is available for free in iTunes for both the iPhone and iPod Touch, but it is important to note that Twitter is working to make it available on other platforms soon.

The best part about Vine is that it opens up a completely new way for brands to connect with their customers on Twitter. In fact, some companies have already started using the application to engage with followers, including Urban Outfitters, NBC News and Red Vines. In a smart move, Red Vines even turned its Vine media post into a promoted post, so that a larger audience will have a chance to engage with the content. However, creating a six-second video that engages audiences can be more difficult than it seems, which is why Website Magazine has put together a list of strategies brands can implement when leveraging Vine to interact with their followers. Check out the examples below:

(Tip: Click on the video to pause/start it)


Preview Content

One of the most practical uses of the new Vine app is to provide a (very) brief preview of a longer piece of video content that you want users to watch, much like the Birmingham City Football Club does below. Of course, you’ll also want to include a link to the full video if one is available.

 


Take Users Behind-the-Scenes

Many brands, including BuzzFeed and NBC News, have been using Vine to take their followers behind the scenes of their businesses and offices. This helps consumers feel more connected with your brand, but can also be entertaining.

 


Branding

Social media is one of the most powerful branding tools available to marketers, and companies like Red Vines, as aforementioned, have already found interesting ways to push their brand using Twitter's new app.

 


Good Clean Fun

You can increase engagement and score a few extra retweets by simply posting fun – or funny – videos that will capture the attention of Twitter users. Just look at these entertaining videos that Urban Outfitters and The Daily Beast have posted.

 


And More

The Vine application is still hot-off-the-presses, so all of the innovative ways that it can be used as a Twitter marketing tools haven’t even been thought of yet, let alone explored. But as of right now, its usefulness only seems limited by a marketer’s imagination. For instance, Vine can help companies show off new products, improve customer support by answering questions or providing tutorials and can even be used to share (retweet) consumer-generated content about a product or business. And that’s just the beginning!

 
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43 comments

LawrenceS 01-25-2013 3:05 PM

Hmm... I guess I'm the only one thinking long term with Vine. I see Twitter expanding the functionality  of Vine, becoming a YouTube of sorts - offering uploads and on demand videos, and perhaps I'll venture I guess that if you want video content to be displayed on Twitter it has to be on Vine.

Sự kiện 01-27-2013 10:21 AM

ou can increase engagement and score a few extra retweets by simply posting fun

JoseC 01-28-2013 8:31 PM

I like it...very simple, don't worry about 30 seconds pro videos...people want to have fun. From now on I will make my own videos to market my business...

Web Design Firm 03-11-2013 3:50 PM

Looks good. I guess I'll have to get on the bandwagon.

Game dien thoai 03-15-2013 10:11 AM

I agree that Vine application is still hot-off-the-presses. But retweets is neccesary.

SamO 06-05-2013 7:17 AM

Intersting article, looks good really!!!

văn phòng phẩm 07-11-2013 4:58 AM

which is why Website Magazine has put together a list of strategies brands can implement when leveraging Vine to interact with their followers

ButoIjoh 07-16-2013 10:54 PM

I agree with all you saying here, please add more details here. Thank you.

Buto 07-16-2013 10:55 PM

Nice tips! Branding is most important point to get a social attention.

Minneapolis Web Design 07-17-2013 11:31 AM

Thanks for nice tip! people want to have fun. From now on I will make my own videos to market my business... Social media will be a good chancel for doing online Ads in next time!

dich vu bao ve 08-04-2013 10:57 PM

I guess I'm the only one thinking long term with Vine. I see Twitter expanding the functionality  of Vine

cleaning services chicago 08-26-2013 6:01 PM

I agree that Vine application is still hot-off-the-presses. But retweets is neccesary.. I guess that if you want video content to be displayed on Twitter it has to be on Vine. Thank you very much for this article.

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Great Post. I have not been visiting the site recently. Took a visit again and there were some great comments on the site. Excellent post. Keep up the good work.

Nhom kinh 10-13-2013 3:46 AM

I support Twitter Vine further develop community networks to have more ideas, if successful, will attract many new members that join Twitter. Congratulations

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I agree with all you saying here, please add more details here.

lap dat Internet da nang 11-30-2013 10:34 AM

With the new function of helping company to show off new products, improve customer support by answering questions. Vine and Twitter is the best tools for Internet marketting. Hope to see new ideals from them

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Your good knowledge and kindness in playing with all the pieces is very useful. This has been one outstanding blog to visit

TysonR 12-14-2013 4:17 AM

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TysonR 12-14-2013 4:20 AM

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Twitter is really very interesting and important to each of us, I fully support Twitter

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xuat tinh som 08-24-2014 9:08 PM

I guess I'm the only one thinking long term with Vine. I see Twitter expanding the functionality  of Vine, becoming a YouTube of sorts - offering uploads and on demand videos, and perhaps I'll venture I guess that if you want video content to be displayed on Twitter it has to be on Vine. - See more at: www.websitemagazine.com/.../5-ways-to-engage-with-twitter-vine-videos.aspx

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