--- title: Digital Advertising News, Tips & Trends | Website Magazine | John Cole description: John Cole is the CCO of Ezoic, Inc. Formerly an officer in the British Royal Navy, John founded and sold several online businesses in the UK, prior to joining Ezoic as CCO. Ezoic is a venture-backed tech start up based in San Diego, CA and Newcastle UK. Ezoic technology automates multivariate layout testing for content websites; improving usability and ad revenue. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![John Cole](https://www.websitemagazine.com/hubfs/Author%20Photos/John%20Cole.jpg) # John Cole John Cole is the CCO of Ezoic, Inc. Formerly an officer in the British Royal Navy, John founded and sold several online businesses in the UK, prior to joining Ezoic as CCO. Ezoic is a venture-backed tech start up based in San Diego, CA and Newcastle UK. Ezoic technology automates multivariate layout testing for content websites; improving usability and ad revenue. by [AdSense Ads: How AdSense Optimization is a Science (Not an Art)](https://www.websitemagazine.com/advertising/adsense-ads-how-adsense-optimization-is-a-science-not-an-art) [by John Cole](https://www.websitemagazine.com/advertising/author/john-cole) [![AdSense Ads: How AdSense Optimization is a Science (Not an Art)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-44-47-9309-PM-Apr-10-2023-12-58-41-7442-PM-Apr-25-2023-02-55-22-1470-AM-May-01-2023-08-18-12-0789-PM.png)](https://www.websitemagazine.com/advertising/adsense-ads-how-adsense-optimization-is-a-science-not-an-art) [Optimizing AdSense means getting just the right blend of ads and content. If you're achieving a great user ...](https://www.websitemagazine.com/advertising/adsense-ads-how-adsense-optimization-is-a-science-not-an-art) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)