Joy Gendusa, Founder and CEO of PostcardMania, has learned the ‘ins and outs’ of postcard marketing through massive trial and error. Using postcards as the only marketing medium to grow her company in its formative years. Through extensive testing and tracking methods, she was able to isolate the key factors that are most likely to ensure postcard marketing success. Joy not only tells her clients to promote consistently to their target market in order to increase their overall income, she also practices what she preaches. Joy mails out 195,000 postcards every single week to her prospects and past customers and by using the principles that she has mastered, she has grown PostcardMania into a multi-million dollar enterprise.