--- title: Digital Advertising News, Tips & Trends | Website Magazine | Leora Raivich description: Leora Raivich is the Marketing Manager at Intlock, the developer of CardioLog Analytics and SharePoint Marketing Suite, the leading Web Analytics software designed for SharePoint environments. She has been a published academic author and freelance writer since 2002 for various organizations, with a background in Marketing and Communications, and is currently excited to contribute to blogs worldwide about web analytics, social and engagement tools and leveraging SharePoint enviroments with analytics. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Leora Raivich Leora Raivich is the Marketing Manager at Intlock, the developer of CardioLog Analytics and SharePoint Marketing Suite, the leading Web Analytics software designed for SharePoint environments. She has been a published academic author and freelance writer since 2002 for various organizations, with a background in Marketing and Communications, and is currently excited to contribute to blogs worldwide about web analytics, social and engagement tools and leveraging SharePoint enviroments with analytics. by [The 4 Ps of Public Facing Websites: Problem, Potential, Product, and Purchase](https://www.websitemagazine.com/advertising/the-4-ps-of-public-facing-websites-problem-potential-product-and-purchase) [by Leora Raivich](https://www.websitemagazine.com/advertising/author/leora-raivich) [![The 4 Ps of Public Facing Websites: Problem, Potential, Product, and Purchase](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-12-59-04-1558-PM-Apr-25-2023-02-55-45-9515-AM-2.png)](https://www.websitemagazine.com/advertising/the-4-ps-of-public-facing-websites-problem-potential-product-and-purchase) [Getting Results with Behavioral Targeting for your Website. Problem: When an archer hunts, he uses different ...](https://www.websitemagazine.com/advertising/the-4-ps-of-public-facing-websites-problem-potential-product-and-purchase) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)