Asynchronous Tracking in Google Analytics

The February edition of Website Magazine (distributed just after the new year) will feature a cover story on performance analysis. As you can imagine, we're totally focused on anything related to analytics and Google's announcement last night of Asynchronous tracking for Google Analytics users certainly fits the bill.

The new Google Analytics Asynchronous tracking code provides an alternative way to track websites and offers faster load times, enhanced data collection (and accuracy) and the elimination of errors, because it's not dependent on JavaScript loading fully.

The new tracking code is now in Beta and available as an option to all Google Analytics users, but all existing Google Analytics code will continue to work as-is, should you decide not to adopt the new tracking method.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.