Commerce-focused analytics provider 360pi has released new functionality that will enable its users to identify and track shopper product and brand preferences.
360pi's new 360GamePlan, released today at the National Retail Federation's Big Show, is a SaaS-based solution that provides retailers with insight into product and category-level demand, along with relative competitive pricing.
A solution of this nature makes it possible to extract and mine big data related to pricing in order to answer critical assortment questions such as which products, attributes and brands are resonating with shoppers, show where demand is shifting, as well as opportunities to diversify assortment and avoid direct pricing pressure (e.g. private labels, exclusives and specialty items).
"Accelerating ecommerce adoption presents both opportunities and challenges for retailers including the need for new and differentiated competitive tactics supported by next generation commerce analytics," stated Alexander Rink, CEO of 360pi. "360GamePlan demonstrates our continued commitment to help our customers navigate the hyper-competitive retail environment with innovation, quality, and service."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.