--- title: Key Interest Drivers in Big Data Analytics description: Big data is (very) big business but what's driving the trend? After a stellar 340 percent incr... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pentaho2-mini-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Key Interest Drivers in Big Data Analytics ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/analytics/author/pete-prestipino) 10 Sep, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/key-interest-drivers-in-big-data-analytics](mailto:?Body=https://www.websitemagazine.com/analytics/key-interest-drivers-in-big-data-analytics) - Link Copied! ![Key Interest Drivers in Big Data Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pentaho2-mini-2-1-1-1.png) **Big data is (very) big business but what's driving the trend? After a stellar 340 percent increase over its own Q1 sales numbers, big data analytics provider [Pentaho](https://pentaho.com) is offering up some insights.** According to Pentaho's own data, a full 70 percent of its new customers are deploying on Hadoop, with the remaining new customers split evenly between NoSQL databases (MongoDB and Cassandra) and analytic databases (e.g. Greenplum and Veretica). Pentaho played its hand in the big data game very well, releasing some of its technology to the open source community under the Apache License. That likely resulted in much more adoption in the broader developer community and brought the number of downloads for Pentaho's big data technology to more than 65,000 over the last few months. So what else is driving interest in big data analytics? **New Uses:** Pentaho also saw a "growing spectrum" of companies getting involved with big data - spanning industries including digital media, mobile apps, gaming, healthcare, finance and more - and creating analytics products to understand customer behavior, lead conversion, security threat patterns and even supply chain optimization. **More Tools:** One of the obstacles in big data analytics optimization has been the availability of tools which simplify complex scripting have emerged too, including Pentaho's own visual design studio which creates MapReduce jobs without coding and provides an engine to execute them in Hadoop. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/analytics/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Making the Most of Analytics Tools ![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) ### [How Does Cohort Analysis Work? ![How Does Cohort Analysis Work?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-12-59-27-1530-PM-Apr-25-2023-02-55-59-4839-AM-May-01-2023-08-15-22-9173-PM.png)](https://www.websitemagazine.com/analytics/how-does-cohort-analysis-work) ### [On Cohorts & Direct Audience Optimization ![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg)](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) #### Subscribe to Our Newsletter! 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