--- title: Measuring, Analyzing and Optimizing the User Experience description: How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, th... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-57-7471-PM-Apr-10-2023-12-59-23-4752-PM-Apr-25-2023-02-55-56-6016-AM-May-01-2023-08-15-21-7746-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Measuring, Analyzing and Optimizing the User Experience ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/analytics/author/peter-devereaux) 27 Jul, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/measuring-analyzing-and-optimizing-the-user-experience](mailto:?Body=https://www.websitemagazine.com/analytics/measuring-analyzing-and-optimizing-the-user-experience) - Link Copied! ![Measuring, Analyzing and Optimizing the User Experience](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-57-7471-PM-Apr-10-2023-12-59-23-4752-PM-Apr-25-2023-02-55-56-6016-AM-May-01-2023-08-15-21-7746-PM.png) ### *How GoDaddy Got Visual and Dramatically Increased Conversion* To be successful on the Web today, the one true way is to improve the digital customer experience. In order to improve the customer experience, of course, it is essential that today's brands understand experience from the customer or client's perspective. And there are plenty of instances where paying greater attention to the customer experience has resulted in a positive impact. Thousands of companies - *from the small startup to the well-known, multi-national, digital powerhouse* - have taken advantage of the capabilities provided by solutions like Clicktale - which provide today's brands the ability to do some rather unique things when it comes to tracking the user experience. The solution, for example, makes it possible to capture mouse movements and mobile gestures. The result of that data collection is the creation of a true-to-life session playback; invaluable to nearly every department - from design to the C-Suite. Website Magazine had the opportunity to speak with Ana Grace, GoDaddy's Director of Ecommerce, Global Product Management, about the impact that leveraging Clicktale had on its enterprise and how it helped the hosting and domain company drive the most important metric - conversions.   It's hard to find a Net-based business or Web worker that will disagree that customer service is challenging and that it is imperative to constantly find new ways to improve it. There's no shortage of data about the impact of customer service on the 'Net experience, but often it's more useful to get a "meta-view" of the information and that's exactly what Clicktale provided GoDaddy. "GoDaddy is passionate about customer service and is always working hard to improve it," said Grace, "but Clicktale showed us the why of the data - being able to see customers engage with the experience". Since most designers and marketers use their "instinct" (coupled with data, hopefully) of course, it is not surprising that what GoDaddy itself experienced were moments of great elation when customers got through the planned experience, or moments of frustration when they didn't. Being able to watch them do that, says Grace, is simply 'powerful'. The kinds of insights gathered from a solution like Clicktale might prove somewhat disruptive as it provides visual evidence of the roadblocks and barriers that are keeping conversions from happening at all. Those that do embrace this type of data stand to change everything about the customer journey and the digital experience within your enterprise When asked what other GoDaddy employees thought of its Clicktale initiative, UX designers specifically, Grace suggested, "They love it as much as we do... it tells a story, but backing it up with a video takes it to an emotional level". GoDaddy and Grace found that design teams become more enthusiastic and embrace it - it becomes more and more part of the day-to-day process of designing - and ultimately, less about the opinion. It's important to note here that GoDaddy has made Clicktale a core component of its user experience initiatives. In fact, the company has many of its teams - from the product people to the designers and developers - looking at the video (at least two hours worth every six weeks) because they want to get everyone to collaborate on how to make the experience better. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/analytics/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Making the Most of Analytics Tools ![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) ### [How Does Cohort Analysis Work? ![How Does Cohort Analysis Work?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-12-59-27-1530-PM-Apr-25-2023-02-55-59-4839-AM-May-01-2023-08-15-22-9173-PM.png)](https://www.websitemagazine.com/analytics/how-does-cohort-analysis-work) ### [On Cohorts & Direct Audience Optimization ![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg)](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/analytics/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:17:22.375Z", "datePublished" : "2016-07-27T05:00:00.000Z", "headline" : "Measuring, Analyzing and Optimizing the User Experience", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-57-7471-PM-Apr-10-2023-12-59-23-4752-PM-Apr-25-2023-02-55-56-6016-AM-May-01-2023-08-15-21-7746-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/analytics/measuring-analyzing-and-optimizing-the-user-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Measuring, Analyzing and Optimizing the User Experience", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```