--- title: Measuring Funnels with Flurry App Analytics description: As mobile applications become a core aspect of running a business (not just a Web business), analyti... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/flurry-mini-Jan-22-2023-11-45-15-9513-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Measuring Funnels with Flurry App Analytics ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/analytics/author/pete-prestipino) 09 Apr, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/measuring-funnels-with-flurry](mailto:?Body=https://www.websitemagazine.com/analytics/measuring-funnels-with-flurry) - Link Copied! ![Measuring Funnels with Flurry App Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/flurry-mini-Jan-22-2023-11-45-15-9513-PM-1-1-1.gif) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/flurry-mini-Jan-22-2023-11-45-15-3110-PM-1-1-1.gif?width=75&height=75&name=flurry-mini-Jan-22-2023-11-45-15-3110-PM-1-1-1.gif)**As mobile applications become a core aspect of running a business (not just a Web business), analytics is increasingly taking center stage. And within apps, there's lots of data to be had.**   With little in the way of standards, however, most developers struggle not just with what's important but how to translate that to meaningful information. With a suite of powerful new features, Flurry Analytics customers can now build funnels to measure their most important conversions, stay notified of trending metrics with alerts and create custom dashboards to access key metrics in one convenient place. Ten thousand new customers have adopted Flurry Analytics since December 2011, and with 35,000 additional apps added to the system, the total is now more than 170,000.   Over that same time period, Flurry Analytics application sessions tracked per day increased from 760 million to 1.2 billion, an increase of more than 50 percent. "We have a diverse audience using our analytics service, ranging from business decision-makers to product managers to developers," says Flurry CEO Simon Khalaf. "This upgrade gives every stakeholder the ability to get to the data that matters most, and gives them the chance to act immediately." All new features are available to all apps already using Flurry Analytics on iOS, Android, HTML5, BlackBerry and JavaME.   ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/analytics/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Evaluate Editorial Impact Using Google Analytics ![Evaluate Editorial Impact Using Google Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-57-7471-PM-Apr-10-2023-12-59-23-4752-PM-Apr-25-2023-02-55-56-6016-AM-May-01-2023-08-15-21-7746-PM.png)](https://www.websitemagazine.com/analytics/evaluate-editorial-impact-using-google-analytics) ### [What is Sessionization and Why Does it Matter? ![What is Sessionization and Why Does it Matter?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-57-7471-PM-Apr-10-2023-12-59-23-4752-PM-Apr-25-2023-02-55-56-6016-AM-May-01-2023-08-15-21-7746-PM.png)](https://www.websitemagazine.com/analytics/what-is-sessionization-and-why-does-it-matter) ### [Understanding & Utilizing User Characteristics & Attributes in Analytics ![Understanding & Utilizing User Characteristics & Attributes in Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/dimensions-1-1-1-1.png)](https://www.websitemagazine.com/analytics/dimensions-101-understanding-utilizing-user-characteristics-attributes-in-analytics) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Analytics [![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png) Making the Most of Analytics Tools](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) [![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg) On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) [![Is MTA the Future of Analytics?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics9d28f78ec5e163acbc5dff0000ff1aaa-1-1-1-1.png) Is MTA the Future of Analytics?](https://www.websitemagazine.com/analytics/is-mta-the-future-of-analytics) [![You Can't Improve UX Without Listening to the User](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-57-7471-PM-Apr-25-2023-02-58-23-9469-AM-1.png) You Can't Improve UX Without Listening to the User](https://www.websitemagazine.com/analytics/you-cant-improve-ux-without-listening-to-the-user) [![Bringing Data Democratization & Transparency to Trivago](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/trivago-2-1-1-1.png) Bringing Data Democratization & Transparency to Trivago](https://www.websitemagazine.com/analytics/bringing-data-democratization-transparency-to-trivago) [![In Digital Marketing, Ignorance Is Not Bliss](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-48-1858-PM-Apr-10-2023-01-03-24-1636-PM-4-4.png) In Digital Marketing, Ignorance Is Not Bliss](https://www.websitemagazine.com/analytics/in-digital-marketing-ignorance-is-not-bliss) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/analytics/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:16:39.555Z", "datePublished" : "2012-04-09T05:00:00.000Z", "headline" : "Measuring Funnels with Flurry App Analytics", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/flurry-mini-Jan-22-2023-11-45-15-9513-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/analytics/measuring-funnels-with-flurry", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Measuring Funnels with Flurry App Analytics", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```