One Less Player in Digital Analytics

Analytics are crucial to every business as they provide immense value in understanding the successes and failures of campaigns, user flows, design and more.

Adobe continues to make strides to optimize its ability to help customers, well, optimize their content and applications announcing it has acquired comScore's Digital Analytix business. While the deal is expected to close next month, the companies are committed to ensuring current workflows in customers' analytics practices are not disrupted. Digital Analytix customers will continue to have access to their current account managers through the closing and beyond, according to Adobe's statement.

Digital Analytix comes highly recommended and its technology assets have the potential to enhance Adobe products by knowing even more about the customer journey and how to optimize for individual customers.