UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel.
The system displays phone calls within Google Analytics as a conversion alongside other conversions (sales, leads, and subscriptions). The call tracking module has a number of features including showing the geographical location of callers, free call queuing, missed call alerts via Email/SMS, free voice mail and customised messaging.
Phil Robinson, Founder of ClickThrough, "We've been tracking phone call conversions for years, however, this new service allows us to seamlessly track phone call data in real time alongside other key conversion points. Key benefits are that we are able to improve the efficiency & effectiveness of our clients PPC and other online marketing activities." Stay up to date on the latest Internet trends:
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.