Google, continuing its mission to , announced the availability of the Site Speed report in its recently updated Google Analytics platform. As we know, revenue and profits is in many ways reliant on site speed (performance). When you can look at page speed in the context of other analytics data - so much the better.
Users of Google Analytics will be able to determine which landing pages are slowest, which campaigns correspond to faster page loads overall, how page load times vary across geographies, and the loading time difference in different browsers.
In order to see the data in the Site Speed report, Google Analytics users will need to make a change to their tracking code (just insert the bold line as seen in the code below). Once the updated tracking code has been verified the report should be available within a few hours in the GA account.
Google mentioned that they will only use a small smaple of pageviews to calculate the page load time.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.