--- title: "Stat Watch: Turning the Table on Customer Churn Using Predictive Analytics" description: The ability to recognize when a customer is about to cancel their subscription, decide not to renew ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-01-03-44-8895-PM-Apr-25-2023-02-59-15-8926-AM-May-01-2023-08-19-21-5703-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Stat Watch: Turning the Table on Customer Churn Using Predictive Analytics ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/analytics/author/peter-devereaux) 01 Nov, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/stat-watch-turning-the-table-on-customer-churn-using-predictive-analytics](mailto:?Body=https://www.websitemagazine.com/analytics/stat-watch-turning-the-table-on-customer-churn-using-predictive-analytics) - Link Copied! ![Stat Watch: Turning the Table on Customer Churn Using Predictive Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-01-03-44-8895-PM-Apr-25-2023-02-59-15-8926-AM-May-01-2023-08-19-21-5703-PM.png) **The ability to recognize when a customer is about to cancel their subscription, decide not to renew their contract or skip their next regular purchase, is critical to the success of a company that relies on recurring revenue.** **As more enterprises take part in the subscription economy - data from MGI Research indicates it will be a $102 billion market over the next four years - companies must invest in the right strategies and solutions in order to analyze, monitor and predict customer churn.** By understanding when and why consumers may leave, companies can adapt and optimize their content development, digital experiences and channel outreach in real-time as well as learn to prevent the reason for revenue loss with similar audiences in the future. The technology industry is laying the groundwork for predictive marketing, but it's up to executives to invest in the solutions that can help them improve customer retention in both the short and long term. Even though a 2016 IBM study of the C-suite reveals that predictive analytics is already used by 69 percent of chief marketing officers, it is not a simple endeavor for most enterprises. Companies reporting the use of predictive analytics are likely still struggling to connect the many available data sources to get an accurate picture of who a customer is, why they have subscribed and why they may leave. For instance, a customer may voice their dissatisfaction for a brand on social media - a message that could never arrive in a CRM much less "communicated" to a CMS where "rescue" content can be delivered. It is time for enterprises to turn the tables, and use customer data to stay in business and improve performance; predictive analytics provides such an opportunity and it's never been more accessible than it is today. --- **A Forrester survey (commissioned by EverStirng) of respondents with at least 5,000 active leads in their B2B databases reveals the following about predictive marketing analytics:** + Nearly half of survey respondents (47 percent) indicated that ensuring data quality and managing data from various sources inhibits their ability to create actionable insights. + Over one-third (39 percent) of marketers said they struggle to provide real-time insights to their business. + Predictive marketers are 2.9 times more likely to report revenue growth at rates higher than the industry average. + Marketers in organizations using predictive analytics are 2.1 times more likely to occupy a commanding leadership position in the product/service marketers they serve; and 1.8 times more likely to consistently exceed goals when measuring the value their marketing organizations contribute to the business. + Companies leverage predictive marketing are more likely to believe the practice is "very likely" to determine customers in risk of churning (49 percent compared to 21 percent for non-users). ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/analytics/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Making the Most of Analytics Tools ![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) ### [How Does Cohort Analysis Work? ![How Does Cohort Analysis Work?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-12-59-27-1530-PM-Apr-25-2023-02-55-59-4839-AM-May-01-2023-08-15-22-9173-PM.png)](https://www.websitemagazine.com/analytics/how-does-cohort-analysis-work) ### [On Cohorts & Direct Audience Optimization ![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg)](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Analytics [![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png) Making the Most of Analytics Tools](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) [![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg) On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) [![Is MTA the Future of Analytics?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics9d28f78ec5e163acbc5dff0000ff1aaa-1-1-1-1.png) Is MTA the Future of Analytics?](https://www.websitemagazine.com/analytics/is-mta-the-future-of-analytics) [![You Can't Improve UX Without Listening to the User](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-57-7471-PM-Apr-25-2023-02-58-23-9469-AM-1.png) You Can't Improve UX Without Listening to the User](https://www.websitemagazine.com/analytics/you-cant-improve-ux-without-listening-to-the-user) [![Bringing Data Democratization & Transparency to Trivago](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/trivago-2-1-1-1.png) Bringing Data Democratization & Transparency to Trivago](https://www.websitemagazine.com/analytics/bringing-data-democratization-transparency-to-trivago) [![In Digital Marketing, Ignorance Is Not Bliss](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-48-1858-PM-Apr-10-2023-01-03-24-1636-PM-4-4.png) In Digital Marketing, Ignorance Is Not Bliss](https://www.websitemagazine.com/analytics/in-digital-marketing-ignorance-is-not-bliss) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/analytics/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:20:24.378Z", "datePublished" : "2016-11-01T05:00:00.000Z", "headline" : "Stat Watch: Turning the Table on Customer Churn Using Predictive Analytics", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-01-03-44-8895-PM-Apr-25-2023-02-59-15-8926-AM-May-01-2023-08-19-21-5703-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/analytics/stat-watch-turning-the-table-on-customer-churn-using-predictive-analytics", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Stat Watch: Turning the Table on Customer Churn Using Predictive Analytics", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```