|Analytics for the Time-strapped: AnalyticsIndex.com offers an interesting gadget for iGoogle. The widget allows you to see Google Analytics data directly, without having to log into your account. See key performance indicators such as the percentage of new visitors, the average visits per visitor ratio, the length of visits, goal conversion rates and more.
|Heatmaps - It's Getting Hot In Here: Knowing source and referrer information means little if we can not see firsthand how users are navigating our sites. It is important to understand the cause of high bounce rates; are the calls to action not strong enough, is the navigation cluttered? Nothing creates a clearer picture of how well the structure of our site is performing than do heat maps. There are many companies who provide these services free of charge and those that offer integrated solutions on a paid basis. They provide unparalleled access to information on how well visitors are converting into regular users or even customers. Website Magazine conducted its own heatmap experiment in January.
|Drill Down to Source by Keyword: The keywords and key phrases that website visitors use to find you through search is also an untapped goldmine of valuable information that can be used to focus on core competencies and shed light on new areas to focus your content and product development to clearly understand customer intent.