Add Now, Buy Later with #AmazonCart
Consumers can now add products to their Amazon shopping cart by using the #AmazonCart hashtag on Twitter, thanks to a new partnership between the companies.
In order to leverage the new feature, a consumer first needs to connect his or her Amazon and Twitter accounts. Then he or she has the ability to add products to Amazon shopping carts by replying with #AmazonCart to any tweet that contains an Amazon product link. After replying with the hashtag, the item is automatically added to the consumer’s Amazon shopping cart so the purchase can easily be completed at a later time.
According to Amazon, consumers who use the #AmazonCart hashtag will receive a reply tweet from @MyAmazon describing the status of their request, including details like if the item was successfully added, if it was out of stock or how the consumer can finish checking out later. It will be interesting to see how consumers respond to this new feature and if they follow through to complete the purchase at Amazon.com after adding items to their cart from Twitter.