Advertisers Benefit from Consumers "Living" Online
Digital advertising has come a long way since the banner ad was a standard.
While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency.
In their report, the IAB states revenue from digital ads have hit an all-time high in the first half of this year and landed at $23.1 billion, up from $20.1 billion in 2013. Of all categories measured, digital advertisers received the most revenue from search ads, more than $9 billion, an improvement from its 2013 first half total of $8.7 billion.
The next closest category in digital ad revenue was display related ads which includes digital video commercials, banner ads, sponsorships and rich media at $6.4 billion. Advertisers also saw $5.3 billion from mobile ads in the first half of the year.
“Consumers living online is online is no longer the exception-it is the rule,” said Sherrill Mane, senior vice president of Research, Analytics and Measurement at IAB. “Digital screens have become vital tools at every juncture of the day. It is no surprise that brand dollars have followed this growing movement at a steady clip.”