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Thrive on the Mobile Web with ClickTale Analytics

Posted on 6.18.2012

As mobile browsing moves from being a novelty to a necessity, many Web professionals are concerned about how they will be able to accurately study user behavior and adjust their mobile sites to meet the needs of their visitors.

This has opened up numerous opportunities for analytics solutions providers to attempt to rectify this growing problem. Customer experience analytics company ClickTale is the latest to offer an answer with the release of the beta version of ClickTale Mobile.

The solution will offer mobile customers a true-to-life browsing experience at all levels of detail, meaning everything from aggregated views to playable videos of individual sessions, and businesses will be able to use the data gleaned to improve mobile usability, raise customer satisfaction on average and increase their online ROI.

Seeing as mobile Internet usage has begun to surpass desktop usage over the past year (according to Kleiner Perkins), it’s becoming increasingly important for Web workers to optimize their mobile websites in order to stay competitive. ClickTale Mobile can assist in those efforts by offering up data that can be used to tweak a mobile site to reduce abandonment rates and increase engagement, ultimately making it more beneficial to the company’s Web success.

ClickTale anticipates that the full version of ClickTale Mobile will be available by the end of the year.

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