Bridgeline, UPS to Deliver Total E-Commerce Package
Interactive solutions provider Bridgeline Digital has signed a multi-year agreement with UPS to give B2B and B2C e-commerce Web stores an end-to-end offering comprised of Bridgeline’s Total eCommerce solution and UPS’ logistics and fulfillment services.
The combined offering will provide customers with the ability to effectively manage the full gamut of e-commerce and supply chain-fulfillment needs and was designed to benefit the mid-market and larger online commerce operations. To align the technologies, Bridgeline Digital integrated the world-class UPS warehouse management system into the framework of its iAPPS e-commerce platform.
“Fulfillment and delivery are critical to the customer experience in e-commerce,” says Alan Amling, marketing director for UPS global logistics and distribution. “Through this alliance with Bridgeline and the iAPPS Product Suite, UPS is making it easier for more businesses to tap into a world class end-to-end platform engineered to support their business needs.”
The new, integrated solution offers the following for B2B and B2C e-commerce merchants:
Comprehensive e-commerce platform – iAPPS is the only e-commerce platform with the Web store tools, integration and innovation to drive Total eCommerce. The iAPPS Commerce Suite is a .NET platform that deeply integrates world-class e-commerce functionality, powerful Web content management capabilities, instinctual online marketing options and unique, suggestive goal-driven analytics. The UPS warehouse management system is integrated into the framework of iAPPS Commerce.
Digital strategy and Web store development – The Total eCommerce platform enables digital strategies that propel business growth, strengthen the customer’s online experience and lift conversions. Bridgeline offers powerful interactive services, complete Web store development and commerce expertise that can help keep customers’ Total eCommerce operations running strong. From digital strategy and expert marketing to SEO and mobile solutions, when a customer’s Web store requires updated infrastructure or enhanced development, Bridgeline Digital is able to respond with its award-winning team.
World-class logistics and fulfillment – UPS is a global leader in logistics, and with the continued rapid growth of the e-commerce marketplace, integrated management of supply chains from warehousing to delivery has become a strategic advantage, making it more attractive than ever to outsource the entire logistics process. Such efficiency in supply chain logistics can help customers reduce operating costs, alleviate customer service issues and increase customer satisfaction.