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E-Commerce Profiles in Site Performance Optimization

Posted on 3.16.2014

One of the most pressing concerns for online retailers is maintaining a high-level of performance - particularly during the high-traffic holidays.

There is, of course, no shortage of solutions on the market to support merchants in alleviating (or at least minimizing) the issue, but it's often more useful to see how engaging in an initiative to optimize and speed up a brand's website actually works and what it could mean for your digital enterprise. Home decor retailer Serena & Lily provides a good example.

The company’s products are characterized by vibrant colors, patterns and details, which are displayed through hundreds of high-resolution images. The content strategy produced a heavy payload and high number of requests per page however. Fortunately, Yottaa’s service was able to reduce the number of requests per page and prioritize the rendering of the most important content, improving user engagement on the whole. The result? Since implementing Yottaa, the site has shown improvement across key metrics including Time to Start Render, Time to Interact, and Bounce Rate.

“It’s amazing what a business can achieve when its website is properly optimized to deliver exceptional user engagement,” said Coach Wei, CEO of Yottaa. “With Yottaa enabled, Serena & Lily has already achieved tremendous results and is now empowered to create compelling content and an engaging experience that turns visitors into customers. We’re excited to play a part in Serena & Lily’s continued growth.”

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