Expanding into Cross-Border Sales with Pitney Bowes

Pete Prestipino
by Pete Prestipino 16 Jan, 2023
Expanding into Cross-Border Sales with Pitney Bowes

Retailers in pursuit of greater profits are increasingly looking beyond their geographic borders. 

According to the 2017 Pitney Bowes Global Ecommerce Study, for example, more than 70% of online shoppers made a cross-border purchase in the past 12 months. That has not gone unnoticed by retailers as more than 93% either have a cross-border business today, or plan to launch one in 2018.
Pitney Bowes, of course, is already in a very formidable position to help sellers move in an internal direction. 

Companies including Brayola, Frame, Good American, Guess Connect, Gc Watches, Katy Perry Collections, and Vineyard Vines are among some of the retail brands working with Pitney Bowes to expand internationally, drive consumer demand, and deliver a localized online shopping experience in markets around the world.

"It is both a privilege and a great responsibility to help bring many of the world's most coveted fashion and retail brands to a global audience," said Lila Snyder, Executive Vice President and President, Commerce Services, Pitney Bowes.

"We're helping these retailers reduce the complexity of expanding cross-border by managing everything from demand generation, to website localization, to fully landed costs, compliance, payments, logistics and inventory management, shipping and returns, and customer care."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.