Master List of Essential Content Optimization Tools
Creating content for the sake of creating content is an outdated practice (hopefully).
More marketers have strategic content marketing plans, which include optimizing their content not only for the search engines but also for relevancy for their audiences.
Here are 10-plus content optimization tools that those savvy marketers should consider to take their company's content to the next level.
This scoring engine, from Atomic reach, analyzes content based on its quality and relevance to a user’s audience to increase Web and social engagement. As a WordPress plugin, users can share information with Atomic Reach about their audience to get a more accurate Atomic Score and learn how to engage an audience better.
InboundWriter reports that, on average, website content has a 10-20 percent chance of being successful. As a remedy, InboundWriter developed capabilities to help editorial professionals understand, before the content is even composed, which subjects offer the best possibility for success, how to write content in a way that maximizes performance, and how to track results to improve performance in an objective manner.
InboundWriter helps users generate ideas, predict performance, improve content quality, measure results and more.
Offering 30-plus tools for researching, managing, analyzing and reporting online marketing campaigns, Raven’s Content Manager enables its customers to write and order content efficiently, analyze content for SEO and readability and find out which writers are the most productive.
Sometimes content just needs a “gentle tweak,” which Scribe provides. Scribe analyzes content and tells users exactly what needs to be slightly modified for better search engine rankings. Scribe, according to its website, also analyzes a customer’s overall site content to help for ongoing content strategy.
What’s more, Scribe provides users identify websites for guest writing, partnerships and link building, as well as locate social media users who will likely share their content.
Optimizely's visual editor and testing environment enable the creation and discovery of optimal combinations of content placement, size, headlines, images and more, according to the company. Information publishers can define and achieve goals, from higher click-through rates and longer site visits to downloads or boosts in engagement.
Sick of analytics jargon? Parse.ly is analytics specifically tailored for Web publishers. It’s real-time dashboard provides an up-to-the-minute view of individual posts, authors, sections and referrers. Publishers can learn how each article is contributing to their sites’ traffic in the last 24 hours to enable them to make better content decisions. Additionally, Parse.ly’s “track and predict” function allows users to observe which topics will predict the popularity of future posts, so they can refine their content strategies for maximum exposure.
In today’s busy world, many websites rely on images to convey messages quickly. Feedthebot states its tools improves how Google sees a user’s images by offering suggestions to optimize the pictures based on guidelines, dimensions, etc.
Start to understand the relationships between content, search marketing, social activity, brand mentions and inbound links (all on one page), with Moz Analytics. Moz tracks the performance of all inbound marketing efforts on one platform and offers such features like research tools to see where and how a brand is mentioned on the Web and how to build on that conversation.
Wordy is a professional copy-editing and proofreading service that optimizes the accuracy and readability of content. A user simply submits the order and Wordy finds the best editor for the job based on their areas of expertise and native language.
Content publishers can use WordStream’s free keyword tool to get keyword suggestions (even long-tail) to see exactly how people search for particular phrases.
Content managers can check if content is original with Copyscape, which is a free plagiarism checker. This is particularly useful for sites that accept contributed content.