Miva Merchant Enlists Listrak to Reduce Abandonment

Ecommerce software and services provider Miva Merchant is teaming up with Listrak, a leading email marketing solutions firm, to provide merchants with Listrak's automated shopping cart abandonment solution.

Shopping cart abandonment has risen to 71percent, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy in place to recoup that lost revenue. For an increasing number of today's merchants, that strategy involves email remarketing campaigns using solutions from one of several vendors in the space.

Listrak's partnership with Miva Merchant recaptures abandoners with such a solution. The automated email marketing campaigns incorporate dynamic merchandising to remind abandoners of the items left in their carts and prompts them to complete their purchases. Listrak's solution also provides the opportunity for retailers to do a series of messages, test offers and incorporate product reviews to recover lost revenue.

"Shopping cart recovery is one of the most important tools available to our merchants today and is often the most meaningful to their bottom line" says Miva Merchant COO Rick Wilson. "We're excited that our merchants now have another tool in their chest thanks to our new partnership with a leader in this space."

More than 50,000 online retailers use Miva Merchant's customizable and scalable ecommerce software and solutions.