New Social Commerce Options from Lockerz
Lockerz recently announced that it has opened up a portion of its social e-commerce solution to non-members. This news comes shortly after the company procured additional funding just last week and the move is being seen as a way to draw new users into its growing enterprise.
For the uninitiated, Lockerz is an online platform that lets its users sound off about their favorite brands, products and other interests, allowing leading trendsetters to earn "PTZ" for turning other people onto their target brands or products. These PTZ come with benefits, such as being able to trade them in for discounts at retailers.
PTZ can be earned by watching videos, uploading videos or participating in other interactive activities online, but they can only be earned by registered members. This new move by Lockerz is going to allow visitors and non-members to interact with the platform alongside its registered members, just without all the perks.
A new deals page, which is going to be opened to both members and non-members, will show special offers in an attempt to reel in non-members by making them feel more familiar and comfortable with Lockerz and, hopefully, convincing them to join. The idea here is that the allure of PTZ should be enough to persuade these non-members to sign up.
Also new to Lockerz is their huge deal with the music company EMI, who will start streaming exclusive content to the platform for users only.
Lockerz, the name ripe with metaphor, has long sought to make themselves a one stop e-commerce solution and social network for young people to collect all of their favorite, cool things in one convenient place online. They company claims that their goal is to be "the homepage for Generation Z."