Overstock.com Enters Private Sales Market with New Site

Overstock.com has announced the launch of its own private sale website, staking a claim to its own piece of potentially lucrative ecommerce real estate. The major online retailer joins a competitive and successful marketplace that includes private sales sites such as One Kings Lane, Gilt Groupe, Beyond the Rack and others.

Overstock's new Eziba.com will feature exclusive, members-only deals on home décor, furniture, accessories and more. New sales begin daily at 11 a.m. ET and will only last between 48 and 72 hours. As with Overstock.com orders, all Eziba orders will ship to customers for $2.95. Eziba costs nothing to join and is open for anyone to register, or shoppers can sign in using their Overstock.com login information.

Overstock president Jonathan Johnson called the launch a "natural progression" for his company, providing Overstock's many suppliers with new avenues to sell their products.