Top 50 Analytics Software & BI Solutions
Measuring, managing and analyzing performance metrics allows digital enterprises to be more efficient and ultimately improve their return on investments. It has never been more at the forefront of our professional lives than it is today.
The Moz 2014 Industry Survey (which examined changes in the online marketing industry and how those changes impact jobs, clients and tactics) revealed that of the top five marketing activities, “analytics” topped the list – for both in-house teams and agencies.
Despite the well-documented benefits (read “5 Benefits of Better Analytics” at wsm.co/5analytics) most still fail to maximize the time and money spent on analytics initiatives and that may be what’s holding their enterprises back from achieving their digital objectives.
The problem for most is the range and depth of data available to enterprises, which can at times seem overwhelming. Moz’s industry survey revealed that of the 12 metrics it listed, 10 were rated as “important” or “extremely important” by more than half of respondents.
Fortunately, there are solutions available that can easily reveal these key insights and put an enterprise on a path to immense digital success. In this month’s Website Magazine Top 50, readers will find 50 popular analytics software and business intelligence (BI) solutions. While the majority of the digital population of ‘Net professionals use Google or Adobe’s solutions, there are many other perfectly viable, and incredibly powerful, offerings to set your enterprise on a course to better business performance.
Check out Website Magazine’s Analytics Insider channel on the Web at wsm.co/netanalytics or explore these companies (and many others) in greater detail in the Digital Resource Directory at WebMag.co.
Cloudera is expanding its partnership with Caggemini, offering customers the Enterprise Data Hub Accelerator service, which is basically a big data deployment roadmap for enterprise customers, and also its Data Science-as-a-Service feature, which offers big data support.
Yahoo acquired mobile analytics and advertising company Flurry and has plans to provide it with increased financial backing and technological support so Flurry can continue to develop and nurture new and existing relationships with developers.
BI platform Chartio has added cloud communication vendor Twilio as a data source. Twilio customers will now be able to manipulate and interact with phone, VoIP and messaging data in addition to other business data from Google Analytics, MySQL and Oracle.