Top 50 Marketing & Sales Automation
For digital enterprises to have a successful 2015 they will need the right technology solutions in place; increasingly, that means deploying, and taking better advantage of, marketing and sales automation platforms.
Now an integral part of the virtual business software world, marketing and sales automation solutions combine activities related to CRM, email, content management, search engine optimization, lead scoring, advertising and analytics. These holistic systems can be (and are with greater frequency) used to dramatically improve response rates by delivering the most relevant and timely messaging to prospects as well as a businesses’ existing clientele. Those that have invested in these solutions have already reaped the many rewards.
According to Forrester Research, B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10 percent (“The Forrester Wave Lead-To-Revenue Management Platform Vendors,” 2014). What’s more, the Aberdeen Group’s “Marketing Lead Management Report” revealed that companies using marketing automation solutions see 53 percent higher conversion rates from initial response to marketing qualified lead (MQL) and a revenue growth that is 3.1 percent higher than non-users. So why aren’t more enterprises taking advantage of these powerful systems?
The problem may just be that there are hundreds of marketing automation solutions on the market today, which can make deciding which option is right for a business challenging. What’s more, 85 percent of B2B marketers using these platforms in 2014 felt that they were not using them to their full potential (SiriusDecisions - “Increasing Adoption of Marketing Automation Platforms,” 2014), indicating that greater buy-in from the C-Suite is required.
In this installment of Top50, Website Magazine has assembled a list of the most popular marketing automation systems on the market today. While there are hundreds of vendors, many specializing in different aspects of the digital experience, those listed here are making a name for themselves on the ‘Net, and Web professionals like you would be wise to keep track of their progress in 2015 and beyond.
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