Skip to Main Content

Ubokia & Consumer Control of the Buying Experience

Posted on 1.29.2012

Consumers are seeking increasingly greater control over their online buying experiences but do merchants have the necessary tools and platforms at their disposal to make it happen?

The trend toward consumer empowerment in ecommerce is expected to accelerate in the coming years and one of the companies positioned to immediately benefit from the shift is Ubokia, an online marketplace where users post what they want to buy and sellers respond. The company recently announced the availability of uMatch, a technology which makes it possible to match sellers with qualified buyers.

Ubokia's Want-based model has already found widespread adoption among users of traditional ecommerce sites, including Craigslist and eBay. "Many of our members have come from eBay and Craigslist, because they like the idea of posting what they want and having sellers respond,” said Ubokia CEO Mark Pine. “uMatch will make it much easier for sellers to connect with qualified buyers, and vice versa."

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code


    Request a PRO-LEVEL Subscription to Website Magazine and receive a free copy of our new book SEO 360.


    The Ultimate Guide to Personalization