Video Advertising Gets Social

Michael Garrity
by Michael Garrity 26 Apr, 2012
Video Advertising Gets Social

Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.)

Slowly, but surely, it's starting to happen. Recently, video advertising solution provider Innovid announced major enhancements to inRoll Studio that will allow users to to create interactive video ads that offer social media and microsite functionality. These ad units will be able to quickly launch on all sites and devices almost effortlessly.

The inRoll platform allows advertisers to add interactive elements to pre-roll video ads to improve interactivity (obviously), increase awareness, foster brand engagement and introduce better tracking and targeting capabilities into the videos. This new update will help make inRoll enhancements more social, which is never a bad thing on today's Web.

Innovid is even helping to tailor specific features to some of the Web's most popular social networks to help customers get the most out of their ads. For instance, they can include actions to drive users to their Facebook profile pages by encouraging them to "like" the pages with interactive elements over the pre-roll.

Other social network-specific options include the ability to display real-time Twitter feeds over their pre-roll, let users tweet and retweet the content from the pre-roll, add streaming YouTube videos, include "like," "subscribe" and "share" functionalities for YouTube and leverage a variety of other social media channels (Digg, Twitter, LinkedIn, Google+ and Pinterest) with a "Share This" feature to let users share marketer information.

According to an Innovid press release, advertisers using inRoll Studio are seeing an average 500 percent CTR increase over their banner ads.

Michael Garrity
Michael Garrity
Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team.