Companies have been blogging for more than a decade now, but many blogs have yet to reach their full potential. In order to really get your message out there and increase traffic to your digital assets, you need to distribute your content to a variety of channels, which takes time.
Fortunately, there are many content distribution tools available that make the task far less daunting.
Having your articles posted on social media is a great way to increase views, but why limit yourself only to social media? With Outbrain, not only can businesses post their articles on social media but they can post and promote them on other popular sites that hold a similar audience.
The beauty of content distribution tools is the vast network of websites that they post to. However, when your content distribution tool not only distributes your article to their partner sites but also their partner content distribution sites it becomes more than just a thing of beauty.
What if you had two great posts sitting in front of you but only had time to post one, how would you know which one to choose? SimpleReach not only distributes content to popular websites but it leverages predictive analytics to predict a score from 0-99 based off how well they believe the article will drive traffic to your site.
With social media playing such a large role in many sectors today it is no surprise that there are numerous content distribution tools that solely focuses on social. While posting simultaneously to social is a great way to get information out and get a larger audience to an article, it is also important to know how your social posts are doing.
While having the ability to post to social media and blogs is undoubtedly helpful to businesses HubSpot takes things to a whole new level. With options to build individual landing pages as well as email integration for blog posts Hubspot is one of the most expansive content distribution tools on the market today.
Unlike some of the other content distribution tools, Buffer focuses on one thing and one thing only, social media. The distribution tool allows businesses to control all of their social media profiles from one place allowing for easy distribution to multiple sites.
Conversely to its name, OneSpot not only distributes content to social media but also to websites that businesses own as well as to several online advertising platforms like Facebook Exchange and AppNexus.
Having one company that distributes your content is very helpful but to be able to use their partner networks for even further distribution can be the difference between a moderate success and an article that's gone viral.
Similar to Buffer, Sendible focuses strictly on social media. Businesses that leverage the platform are able to schedule future posts, monitor how their current posts are performing as well as engage with consumers that have interacted with their posts.