Perhaps the most important forecast in the report is that by 2018 video will make up 79 percent of all consumer Internet traffic. This is a significant rise from videos 66 percent share of Internet traffic in 2013. While nothing can be said with absolute certainty, it seems very likely video will become a mandatory part of a businesses marketing plan.
In years past, there were obvious excuses to omit using video's (e.g. cost of equipment and lack of sufficient Internet speed). However, with the video quality of many smartphones and the ability of modern servers to handle greater amounts of data, the river of excuses is starting to run dry.
Another important prediction is that worldwide mobile traffic will grow at a compound annual growth rate (CAGR) of 61 percent between 2013 and 2018 to 15.9 exabytes per month in 2018 (for those who don't know a single exabyte is more than 1 billion gigabytes).
Moreover, the report also says that business IP traffic will grow faster in the Middle East and Africa than anywhere else. In fact, business IP traffic will grow at a CAGR of 23 percent in the Middle East and Africa compared to the global average of 18 percent.
Forecasts and predictions are no crystal ball. Sometimes they pan out and other times they don't, there is just no way to know for sure. Whether a company takes Cisco's predictions seriously or not is up to them. However, even if the forecasts fall short, wouldn't a business still benefit from creating a high-quality video?
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.