--- title: Consumer Reviews in the Engagement Era description: How much influence do reviews from consumers have on the purchasing decisions of other consumers? Tu... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/consumer_reviews-mini-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Consumer Reviews in the Engagement Era ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) 08 Jan, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/content/consumer-reviews-in-the-engagement-era](mailto:?Body=https://www.websitemagazine.com/content/consumer-reviews-in-the-engagement-era) - Link Copied! ![Consumer Reviews in the Engagement Era](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/consumer_reviews-mini-1-1-1-1.png) **How much influence do reviews from consumers have on the purchasing decisions of other consumers? Turns out, quite a bit, according to the recently released "Buy It, Try It, Rate It" study from Weber Shandwick.** The majority of potential consumer electronics purchases (65 percent) for example are inspired by a consumer review to select a brand that "had not been in their original consideration set" according to the report. "The increasing impact of consumer reviews on sales means that marketers must learn how to effectively manage the flood of online opinion engulfing shoppers," said Williams. "Online user reviews are transforming buying decisions. Our study sheds new light on why, how and when shoppers use both user reviews as well as traditional editorial reviews in the purchase process." Other interesting findings from the study include: - Consumer electronics buyers pay more attention to other consumer reviews than to editorial reviews by a margin of three-to-one. - Nearly nine in 10 consumers (88 percent) say they are somewhat or very knowledgeable about consumer electronics, yet still consult reviews, consumer and/or professional (60 percent and 52 percent, respectively), when looking to make a purchase. - 80 percent of consumers are concerned about the authenticity of consumer reviews. - Consumer electronics buyers read an average of 11 consumer reviews. - The most influential reviews are those that seem fair and reasonable (32 percent), are well written (27 percent) and contain statistics, specifications and technical data (25 percent). *The full report is available here (PDF).* ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/content/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:17:38.099Z", "datePublished" : "2013-01-08T06:00:00.000Z", "headline" : "Consumer Reviews in the Engagement Era ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/consumer_reviews-mini-1-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/content/consumer-reviews-in-the-engagement-era", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Consumer Reviews in the Engagement Era", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```