Curated Content Channels for Financial Professionals

Allison Howen
by Allison Howen 03 Jun, 2015

Authentic employee advocacy and social selling provider Trapit is partnering with social media marketing provider Hearsay Social to power new curated content channels for financial professionals.

Through the partnership, Trapit is powering Hearsay's Curated Content Channels to provide tailored, curated and ready-to-share content to financial professionals through the Hearsay Social Content Library. The content sourced and distributed by the Trapit platform empowers financial agents and advisors to engage and nurture their personal networks by finding the right content and sharing it with clients and prospects at the right time.

"Hearsay Social understands the importance and long-term significance of authentic social engagement," said Hank Nothhaft, Jr., Trapit CEO and founder. "We're thrilled to be working with them across the financial vertical, specifically, to ensure their customers are able to strike relevant conversations based on shared interests and expertise that make them relatable on a personal, human level."

It is important to note that advisors and agents can search the Hearsay Social Content Library to find content that has been automatically sourced and sorted for specific topics, including new, sports, lifestyle, personal finance and more. Plus, content can be localized for particular regions or cities.

"Hearsay Social provides the industry-leading Predictive Social Suite, which includes our social signals, publishing and compliance capabilities. But we're always looking for new ways to help advisors and agents be more efficient and successful on social media," said Ron Piovesan, vice president of business development at Hearsay Social. "With Trapit's influence on our Curated Content Channels, we now have the power to deliver our customers relevant, timely content on topics that are interesting to them, personally. This will only get more important over time in this industry, and we're thrilled to give advisors the opportunity to find their authentic voice on social."