Foster User-Generated Videos with Buzztala

Allison Howen
by Allison Howen 22 May, 2013

Obtaining video testimonials from customers is simple with Buzztala, which is a social content marketing company that just released an updated version of its platform that includes a self-service portal for businesses with a website.

Buzztala's Social Content Marketing platform helps companies take advantage of user-generated content. The platform uses a plug-in that when clicked on, brings up a widget that overlays the page and provides full access to the Buzztala social marketing system.

From the widget, viewers can watch user-generated video marketing clips such as reviews, testimonials or comments, as well as record a comment of their own. Plus, all consumer-generated content is shared across that visitor's Facebook and Twitter accounts. In addition, when their friends click on the post, they arrive at the business's website, which helps businesses generate qualified leads and increase conversion rates.

Buzztala is also optimized for both computers and mobile devices, as the company uses a patent-pending combination of HTML5 and Flash technology to assist businesses in reaching mobile customers. Plus, Buzztala includes a mobile app for clients, which allows for the rapid creation and publishing of social video content at all times.

Lastly, it is important to note that for a limited time Buzztala is free to install and use. Furthermore, Buzztala's cloud-based system uses gold-standard Rackspace servers for reliability and security, and the platform's turnkey system allows companies to simply drop in a line of code to use the platform, as everything is controllable through the browser-based dashboard.