--- title: Get Personal with Content, See Results description: Site visitors are most engaged when they are provided with personalized content - for obvious ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localoffernetwork-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Get Personal with Content, See Results ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/content/author/allison-howen) 12 Oct, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/content/get-personal-with-content-see-results](mailto:?Body=https://www.websitemagazine.com/content/get-personal-with-content-see-results) - Link Copied! ![Get Personal with Content, See Results](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localoffernetwork-1-1-1-1.png) **Site visitors are most engaged when they are provided with personalized content - for obvious reasons.** This is why Local Offer Network, a provider of ecommerce technology, data and services, has launched the [Catalyst](https://www.localoffernetwork.com/publishers/catalyst-personalization-platform.html) platform, which combines real-time personalization and content scoring to help publishers deliver the right coupons, offers, deals or other content to visitors from their very first visit. Catalyst assembles data from multiple Web-wide sources, including MasterCard audiences, into an anonymous user profile. The platform then takes out the most relevant content for that specific user from Local Offer Network's database of more than 100,000 offers, coupons and deals. That content is filtered for quality via Local Offer Network's Adaptive Response Model Score, which is a predictive algorithm that scores content items for expected performance, and is then served to the publisher for display on any site, app or email. "It's well-known that when faced with a flood of choices, consumers tune out and make no choice at all," said Dan Hess, CEO and co-founder of Local Offer Network. "Catalyst creates an up-to-the-minute shortlist of shopping content for each user - and when that happens, both consumers and publishers win." ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/content/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [YouTube Gets a Makeover ![YouTube Gets a Makeover](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube-logo-icon-3-2-2-1.png)](https://www.websitemagazine.com/content/youtube-gets-a-makeover) ### [47 Weblog Directories, Portals & Platforms ![47 Weblog Directories, Portals & Platforms](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blogging-mini-Jan-22-2023-11-55-59-2412-PM-1-1-1.gif)](https://www.websitemagazine.com/content/47-weblog-directories-portal-and-platforms) ### [10 Tools for Better Website Testing ![10 Tools for Better Website Testing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tools-Jan-22-2023-11-55-07-0763-PM-1-1-1.jpg)](https://www.websitemagazine.com/content/10-tools-for-better-website-testing) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/content/author/allison-howen" }, "dateModified" : "2023-05-01T20:17:40.707Z", "datePublished" : "2012-10-12T05:00:00.000Z", "headline" : "Get Personal with Content, See Results", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localoffernetwork-1-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/content/get-personal-with-content-see-results", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Get Personal with Content, See Results", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```