--- title: Google Begins Encoding YouTube Videos in VP9 description: Google announced it has begun encoding YouTube videos in VP9, the open-source codec that offers HD a... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-12-59-30-3761-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Google Begins Encoding YouTube Videos in VP9 ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) 09 Apr, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/content/google-begins-encoding-youtube-videos-in-vp9](mailto:?Body=https://www.websitemagazine.com/content/google-begins-encoding-youtube-videos-in-vp9) - Link Copied! ![Google Begins Encoding YouTube Videos in VP9](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-12-59-30-3761-PM-1-1.png) **Google announced it has begun encoding YouTube videos in VP9, the open-source codec that offers HD and even 4K quality with lower bandwidth usage.** While VP9 uses the same basic blueprint as other codecs, there are several improvements designed to optimize image quality. The encoder, for example, prioritizes the sharpest image features, and the codec now uses "asymmetric transforms" according to the Google announcement which will help even the lowest quality scenes to look good. VP9 decoding support is available today in the Chrome Web browser, in Android devices like the Samsung Galaxy S6, and in TVs and game consoles from Sony, LG, Sharp, and others. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. 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