--- title: Hilton Campaign Encourages Engagement, Time Off description: Shareable, engaging and timely, Hilton Hotels & Resorts International Use It or Lose It Week i... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/vacationitis_logo_fp_100x100-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Hilton Campaign Encourages Engagement, Time Off ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/content/author/amberly-dressler) 18 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/content/hilton-campaign-encourages-engagement-time-off](mailto:?Body=https://www.websitemagazine.com/content/hilton-campaign-encourages-engagement-time-off) - Link Copied! ![Hilton Campaign Encourages Engagement, Time Off](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/vacationitis_logo_fp_100x100-1-1-1-1.png) Shareable, engaging and timely, Hilton Hotels & Resorts "International Use It or Lose It Week" is marketing at its best. Through social media, [quizzes](https://www.vacationcarecenter.hilton.com/quiz#.UoodadJln9w), memes (like the ones shown below), giveaways, "out of office" emails and more, this humorous campaign encourages working professionals to use their hard-earned vacation days before the year is over and enjoy leisure time with friends and family this holiday season.  This "Use it or Lose It" marketing blitz is a continuation of Hilton's Vacationitis campaign launched earlier this year, which has had great success in championing breaks and vacations to working professionals. The launch earlier this year resulted in 60,000-plus visits to the site and more than 20,000 completed quizzes. Social media has helped fuel Hilton's campaigns, as users can engage with Hilton at www.facebook.com/hilton and follow #Vacationitis on Twitter, Instagram and Pinterest at @hiltonhotels. Fans are also encouraged to share photos depicting "I'd rather be there, than here" - contrasting images from their daily lives, such as their office, with places they might rather be, like a beautiful beach in the Caribbean. Fans can see more at Instagram.com/hiltonhotels.  Here are [three takeaways from Hilton's vacationitis campaign](https://www.websitemagazine.com/blog/3-takeaways-from-hilton-s-vacationitis-campaign) from Jan. 2013.  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/vacationitis_1-1-1-1-1.png?width=600&height=400&name=vacationitis_1-1-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/vacationitis_2-1-1-1-1.png?width=600&height=400&name=vacationitis_2-1-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/vacationitis_3-1-1-1-1.png?width=600&height=400&name=vacationitis_3-1-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/vacationitis_4-1-1-1-1.png?width=600&height=400&name=vacationitis_4-1-1-1-1.png) ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/content/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/content/author/amberly-dressler" }, "dateModified" : "2023-05-01T20:17:23.986Z", "datePublished" : "2013-11-18T06:00:00.000Z", "headline" : "Hilton Campaign Encourages Engagement, Time Off", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/vacationitis_logo_fp_100x100-1-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/content/hilton-campaign-encourages-engagement-time-off", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Hilton Campaign Encourages Engagement, Time Off", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```