--- title: Making the Most of Conversion Testing description: By Pete Olson, vice president of enterprise solutions at Amadesa  As merchants work to create ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-10-6379-PM-Apr-10-2023-01-12-24-4875-PM-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Making the Most of Conversion Testing ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) 13 May, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/content/making-the-most-of-conversion-testing](mailto:?Body=https://www.websitemagazine.com/content/making-the-most-of-conversion-testing) - Link Copied! ![Making the Most of Conversion Testing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-10-6379-PM-Apr-10-2023-01-12-24-4875-PM-2-2.png) *![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/gradient-regular@3x-Jan-22-2023-11-47-01-5511-PM-Apr-10-2023-01-09-37-7386-PM-1-1.png?width=73&height=73&name=gradient-regular@3x-Jan-22-2023-11-47-01-5511-PM-Apr-10-2023-01-09-37-7386-PM-1-1.png)By Pete Olson, vice president of enterprise solutions at [Amadesa](https://www.amadesa.com) * As merchants work to create more effective and more measurable ecommerce marketing strategies, website testing is often at the top of their to-do lists. It seems that nearly everyone today believes in the inherent value of website conversion rate optimization, and yet, retailers continue to struggle in realizing the potential of such solutions. In order to capture the higher conversion rates they seek, e-businesses need to do more than just implement testing products. They need to look at testing as a central part of a wider, informed marketing effort. That requires a number of actions, including: **Make sure you're ready for testing.** Determine the values of your business and staff, and consider whether website testing is likely to be embraced. If the answer is "yes," you're far more likely to succeed. That probable success can justify an initial investment and help you develop performance expectations as the company embraces your success. As you create a testing strategy, consider how in-depth you want to go and exactly what you want to achieve. This information will be essential later on as you measure return on investment. **Start small and grow incrementally.** Starting small is smart, since initial success can build momentum and enthusiasm for more advanced initiatives. Once you log a few successful efforts, start a list of testing ideas and let all stakeholders contribute to it. Don't get overwhelmed by all of those possibilities, but choose one at a time, creating a plan for each and dedicate appropriate resources as time and traffic permit. **Put your Web analytics data to work.** An effective process to build momentum often starts with existing Web analytics information. Look for poorly converting or underperforming pages on your website, or identify those with high bounce rates. You can then target previously tested ideas as a logical follow-up to compound gains. Share results internally to create support for future optimization efforts. **Build your ecommerce marketing strategy on a testing foundation.** Start to look at testing as the means for measuring all marketing programs. Rather than an add-on to a separate strategy, testing should become a primary means of informing all critical marketing decisions, such as tailoring and targeting merchandising and promotions to lucrative segments via your best performing pages. This mindset will aid in building a long-term testing vision, which is essential to the success of such investments. Website testing is on the minds of most marketers today, as it should be. In order to reap the greatest return on testing investments, e-businesses need a clear understanding of their goals, as well as internal dedication to pursuing those ambitions. The organizations that boost conversions and improve user experience through website testing are generally those who follow the above strategies and embrace testing as a culture, rather than an isolated tool. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [YouTube Gets a Makeover ![YouTube Gets a Makeover](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube-logo-icon-3-2-2-1.png)](https://www.websitemagazine.com/content/youtube-gets-a-makeover) ### [47 Weblog Directories, Portals & Platforms ![47 Weblog Directories, Portals & Platforms](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blogging-mini-Jan-22-2023-11-55-59-2412-PM-1-1-1.gif)](https://www.websitemagazine.com/content/47-weblog-directories-portal-and-platforms) ### [10 Tools for Better Website Testing ![10 Tools for Better Website Testing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tools-Jan-22-2023-11-55-07-0763-PM-1-1-1.jpg)](https://www.websitemagazine.com/content/10-tools-for-better-website-testing) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/content/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:16:45.131Z", "datePublished" : "2011-05-13T05:00:00.000Z", "headline" : "Making the Most of Conversion Testing", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-10-6379-PM-Apr-10-2023-01-12-24-4875-PM-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/content/making-the-most-of-conversion-testing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Making the Most of Conversion Testing", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```