The modern consumer is constantly connected to the 'Net thanks to the adaptation of mobile devices like smartphones and tablets.
As a result of these mobile devices, content consumption is at an all-time high - which provides brands with an enormous marketing opportunity. The challenge when it comes to content marketing, however, is producing material that attracts attention, because it is difficult to stand out in the inbox and newsfeeds of today's connected consumers.
Luckily, there are many innovative brands on the Web that are breaking the virtual mold when it comes to content marketing. For some inspiration, look below to discover five modern content strategies from a few brands that are doing it right:
In order to increase the excitement around its Super Bowl commercial, Alex and Ani decided to give its social followers sneak peeks into the ad a week before the official premier. The brand got the social chatter going by leveraging a combination of videos and images for the teasers, which made the status updates both eye-catching and engaging.
The Limited uses its website to feature unique content through a section called "STYLEist." STYLEist offers lookbooks and a fashion calendar, which can help consumers see how different garments can be paired together. This type of content helps shoppers pick out complete outfits without ever entering a fitting room, which is a win for both the brand and its customers.
When it comes to content marketing, it is vital for brands to reach consumers in the channels where they spend time. This is even true for emerging channels like Snapchat. Among the brands that have already created a content strategy for this ephemeral app is American Eagle.
Posting user-generated content is a great way to grab attention, because it makes a brand seem more approachable from a consumer's standpoint. Bentley's Corner Barkery leverages this strategy (and the cute faces of its furry customer base) to connect with its customers. The strategy also encourages others to post on the retailer's wall or bring in their furry friends to the retailer's brick-and-mortar locations.
Toms leveraged email to promote relevant and heart-felt content. The retailer's message not only promotes the next big holiday, Valentine's day, but also encourages subscribers to give back by purchasing from the company. The retailer's email message provides calls-to-action to shop for the holiday, as well as features examples of gifts "for her," "for him" and for "kids."
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.