--- title: Monetize Video Across Devices with Brightcove description: Brightcove has made it easier for businesses to monetize video across devices, thanks to the general... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-01-16-27-6552-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Monetize Video Across Devices with Brightcove ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) 19 Mar, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/content/monetize-video-across-devices-with-brightcove](mailto:?Body=https://www.websitemagazine.com/content/monetize-video-across-devices-with-brightcove) - Link Copied! ![Monetize Video Across Devices with Brightcove](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-01-16-27-6552-PM-1-1.png) **Brightcove has made it easier for businesses to monetize video across devices, thanks to the general availability of its monetization solution for HTML5 video.** The video solution includes support for Video Ad Serving Template (VAST)-compliant pre-, mid- and post-roll ads, a new HTML5 video player API for setting and changing ad policies, as well as HTML5 video plugin support for popular ad servers, including FreeWheel, Google, Videoplaza and YuMe. By leveraging the solution, businesses can maximize the revenue potential of their online video initiatives across platforms, including desktops, mobile devices, operating systems and browsers, as well as choose the best ad servers for their business. "Media companies today must have confidence that their online video platform can address the ever changing landscape of monetization opportunities across a wide range of screens and devices," said Chris Johnston, vice president of digital media solutions at Brightcove. "From early on, Brightcove has invested heavily in building a strong ecosystem of HTML5 advertising partners and a flexible, open architecture that makes it easy for partners to integrate with our platform. We are committed to helping our media customers future-proof their online video advertising initiatives and ensure they can consistently and reliably reach their audiences and generate the most revenue." It is also important to note that Brightcove invested in its Smart Player framework over the past year, which automatically adapts the video experience to account for operating system and browser inconsistencies. This technology ensures that ad integrations will work consistently across both HTML5 and Flash-based desktops and mobile devices, as well as makes it easy for advertising partners to build integrations. Moreover, the Smart Player framework allows users to future-proof their online video investments and advertising strategies by offering support for new platforms and operating systems as they enter the market. Currently, the Video Cloud platform provides HTML5 video plugin support for ad servers from FreeWheel, Videoplaza and YuMe and Flash video support across more than 30 other ad servers and networks. Additionally, Video Cloud is among the first online video platforms to support Google's IMA3 SDK on both Flash and HTML5, which enables publishers to take advantage of advanced features in the DoubleClick for Publishers (DFP) video module. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/content/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/content/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:22:33.447Z", "datePublished" : "2013-03-19T05:00:00.000Z", "headline" : "Monetize Video Across Devices with Brightcove ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-25-26-2483-PM-Apr-10-2023-01-16-27-6552-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/content/monetize-video-across-devices-with-brightcove", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Monetize Video Across Devices with Brightcove", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```