"Engagement" has been a buzzword in the marketing technology space for many years now, typically used to describe the depth - and sometimes quality - of a consumer's digital interactions with a brand.
Engagement, however, is a relatively vague term, which makes it difficult to measure. For example, an email marketer could determine engagement by opens, while a content marketer may measure the level of engagement with metrics like pageviews, time on site or actual event-based conversions.
Since engagement is tracked differently across channels (as well as per tactic), it's up to Web pros to know what to look for and have the right analytics technology stack in place; it's the only way to identify which initiatives and efforts are successful and which are underperforming.
Fortunately, Web pros can keep up with all of the latest engagement measurement tools, tactics and techniques by regularly visiting Website Magazine's .
In the meantime, discover how much you know about providing an engaging experience to digital customers (and measuring it) by taking January's Quiz Time.
1. What type of analytics solution helps marketers track the engagement of site visitors by color coding where they click, hover and scroll?
a. Predictive Analytics
b. Color Charts
c. Heat Maps
d. Big Data
2. On average, what percentage of B2C content do consumers engage with?
a. 7 percent
b. 20 percent
c. 55 percent
d. 76 percent
3. Which is NOT an engagement metric for email?
a. Open Rate
b. Bounce Rate
c. Click-Through Rate
d. Conversion Rate
4. What percent of customers who engage with a brand on social media do not get a response?
a. 87 percent
b. 54 percent
c. 33 percent
d. 12 percent
5. Which channel should Web pros measure customer engagement in?
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.