What if there was a way to get your content seen by more people (those not visiting your website)- would that make a difference to the success of your enterprise? Likely so, and it's why many enterprises are engaging in content syndication.
Let's take a look at the practice and how businesses can gain greater brand visibility and achieve higher engagement rates.
Manual Syndication There are millions of sites on the Web that make it possible for digital marketers to distribute their content. While the manual approach is the most time intensive, it can be the most rewarding when done right. 'Net-based communities such as Medium, for example, have immense audiences (and even enable writers to import an RSS feed). Still others exist, as you might imagine, which don't require any formal media/ad spend to leverage such as the long list of user-generated content destinations - from Quora to Linkedin.
Partner Syndication There are authoritative sites in every niche/vertical and many encourage content submissions (because they don't often want to pay for custom content). Identify these outlets, produce content that is in demand by that community's audience, all while making this process as seamless (via automation) as possible, and you will drive awareness and new visits to your own digital property in no time.
Paid Syndication Marketers can eliminate much of the leg work altogether by taking advantage of paid syndication opportunities. Companies like Taboola and Outbrain for example make it possible to syndicate content to popular websites and pay only when a visitor clicks through to the article. It can be expensive to run this type of content syndication initiative but it can provide positive results in terms of acquiring website traffic.
A great deal goes in to the practice of content syndication and we've really also addressed the basics. There are still other considerations including the optimization of content for effective syndication, the methods for tracking and reporting on these efforts, and of course the best way to allocate budget for content promotion.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.