--- title: 3 Retailers Winning with Product Page Video description: If you are an ecommerce retailer who hasn't jumped on the video bandwagon yet, you may want t... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-06-8375-PM-Apr-10-2023-01-08-36-4729-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 3 Retailers Winning with Product Page Video ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) 16 Mar, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/3-retailers-winning-with-product-page-video](mailto:?Body=https://www.websitemagazine.com/ecommerce/3-retailers-winning-with-product-page-video) - Link Copied! ![3 Retailers Winning with Product Page Video](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-06-8375-PM-Apr-10-2023-01-08-36-4729-PM-1-1.png) **If you are an ecommerce retailer who hasn't jumped on the video bandwagon yet, you may want to consider joining the Web's savviest retailers.**   Recent data from Invodo's 2014 Video Commerce Benchmarks Report found that online shoppers who view videos are 1.6x more likely to make a purchase than shoppers who do not - an emerging metric called "video influence."   The study also shows that video is important for both online and multi-channel retailers. For instance, the data found that in 2014, 62 percent of ecommerce video views occurred on desktops and laptops, while 20 percent occurred on smartphones and 18 percent on tablets. The share of smartphone video views in Q4, however, was more than double any other quarter. This suggests that holiday shoppers were likely watching videos in-store for help with their purchasing decisions - proving that online videos are beneficial in driving conversions both in-stores and online.   In addition, the study reveals that video view rates were 75 percent higher on product detail pages than across websites as a whole. For example, an average of 9.6 percent of visitors to ecommerce Web pages with video clicked "play," while view rates averaged 16.8 percent on product pages. This data shows that consumers are watching videos specifically on product pages to help them make better and more informed purchasing decisions.   With video becoming a driving force behind conversions both in-stores and online, it is important for retailers to use this creative asset to their full advantage. It is not enough to feature videos on YouTube channels or in blog posts anymore. Instead, retailers should feature videos on product pages whenever possible. Fortunately, there are many ecommerce video solutions available on the Web that can help, including Invodo, [Treepodia](https://treepodia.com/home) and [Vzaar](https://vzaar.com/for/ecommerce), to name a few.   For inspiration before sprucing up your video strategy, check out examples of three retailers below that have already pushed play on product page videos:   --- ## **[Columbia](https://www.columbia.com/mens-backcast-iii-water-short---big-1535783.html?dwvar_1535783_variationColor=160#start=0)** **Video Length: 0:38**   **Takeaway:** Columbia features a brief video on its "water short" product page to highlight its UV protection technology. The video is featured under the product images and quickly gets to the point by demonstrating how the short's omni-shade sun protection technology works. By demonstrating the effectiveness of this technology, Columbia provides consumers with product details that can help them make more confident and informed purchasing decisions.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Columbiaecomvideo-3-1-1-1.png?width=630&height=350&name=Columbiaecomvideo-3-1-1-1.png)   --- ## **[Toys "R" Us](https://www.toysrus.com/product/index.jsp?productId=3508454&cp)** Video Length: 1:37   **Takeaway:** Toys "R" Us helps parents make informed decisions by not only featuring a variety of images and a video on its product page, but also by enabling consumers to upload their own product images and videos. That said, the video featured on the LeapFrog Scribble and Write product page points out the benefits of the product (it teaches children how to draw shapes and learn the alphabet), as well as shows the product being used. Plus, at the end of the video shoppers are prompted to rate the video, which is a good idea for retailers looking to gain consumer insights about their video strategy.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/toysrusecomvideo-3-1-1-1.png?width=630&height=350&name=toysrusecomvideo-3-1-1-1.png)   --- ## **[The Home Depot](https://www.homedepot.com/p/Weber-Genesis-E-330-3-Burner-Propane-Gas-Grill-in-Black-6531001/202830392?N)** Video Length: 2:43   **Takeaway:** The Home Depot features a longer video than the aforementioned retailers on the product page of its Genesis gas grill. Although a bit longer, the video is very detailed, which is good for shoppers looking to have all the information before making a big purchase. Moreover, The Home Depot features the video in the same area as its product images, which makes it simple for consumers to click play and start watching.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Homedepotecomvideo-2-1-1-1.png?width=630&height=350&name=Homedepotecomvideo-2-1-1-1.png)   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/ecommerce/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Ecommerce [![WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Shopify-vs-WordPress-1-1.jpg) WordPress vs. Shopify: Which One to Choose in 2023?](https://www.websitemagazine.com/ecommerce/wordpress-vs.-shopify-which-one-to-choose-in-2023) [![Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/happyshopper-1-1.jpg) Just Practice: 4 Steps to Turn Visitors into Customers and Clicks into Cash](https://www.websitemagazine.com/ecommerce/just-practice-4-steps-to-turn-visitors-into-customers-and-clicks-into-cash) [![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg) The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) [![2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart-icon-Jan-22-2023-11-53-37-0814-PM-Apr-10-2023-01-07-48-8582-PM-1-1.png) 2023 Master List of Ecommerce Solutions](https://www.websitemagazine.com/ecommerce/master-list-of-ecommerce-solutions) [![Investing in the Online Fraud Fight](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-50-0583-PM-Apr-10-2023-01-16-02-7173-PM-3-3.png) Investing in the Online Fraud Fight](https://www.websitemagazine.com/ecommerce/investing-in-the-online-fraud-fight) [![How to Be Successful on Amazon](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/amazonaa85f88ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-53-06-1544-PM-2-2-2.png) How to Be Successful on Amazon](https://www.websitemagazine.com/ecommerce/how-to-be-successful-on-amazon) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/ecommerce/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:18:59.697Z", "datePublished" : "2015-03-16T05:00:00.000Z", "headline" : "3 Retailers Winning with Product Page Video", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-06-8375-PM-Apr-10-2023-01-08-36-4729-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/3-retailers-winning-with-product-page-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "3 Retailers Winning with Product Page Video", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```