You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore, let's run down an accessible list of marketing ideas that will enable you to make your store known online and offline.
Practice your sales pitch on your family and friends. Then, speak about your online store every time you can. Even if they just buy something because they like you - sold is sold.
Displaying your products on marketplaces such as Amazon or eBay will help you selling more products. Your products will be seen by thousands of new customers on a well-known platform, which also helps you to sell internationally.
Participating in forums is a great way to reach the right audience. Engage in the conversation and provide real and valuable solutions. You are then able to tap into a passionate community and to promote your products.
Create your online store page on Facebook, Twitter and Instagram. You can use GetSocial to learn how to get more followers and Hootsuite to manage the accounts.
You can engage with potential followers and customers on Facebook and Twitter, for example. On Twitter, tweet shareable content, retweet and connect with followers. On Facebook, you can write comments on relevant pages or in Facebook groups.
LinkedIn is the most powerful professional network to develop your business. Take advantage of opportunities and expand your network. Start by adding people you know, and don't forget to add new people you meet. Then complete your profile, join active LinkedIn groups, and start sharing on your profile: links to your products, valuable content, videos, how-to's... Anything relevant for your target audience.
Instagram is one of the best platforms for online store businesses and one of the most engaging applications. Share beautiful pictures to drive viral reactions. Use 5-10 appropriate hashtags. Start a contest where your followers can win products from your shop.
Use Youtube as a very powerful tool for your business. Share original videos, making-of's or short videos of your team. You can also display each of your products and link back to your product pages. Produce videos such as buyer's guides, how-to videos, or interview professionals.
You can reach out to relevant bloggers as an effective word-of-mouth marketing. You can get product reviews from other websites that will help increase your brand awareness. Contact influential bloggers and ask them if they would like to write a review or get sample products.
Running your own blog can be a very good way to attract hundreds of new customers. Write valuable articles such as how-to articles and do not forget to post them on social media.
Email subscribers are strongly connected with your business. It is a great way to convert customers by reminding them about your store and sharing new products. Email marketing is highly profitable, and every subscriber counts, no matter if you only get one new contact per week! To get an email list, place strategic opt-in forms on your website. You can also use Exit pop-ups (see below). Send out emails to your personal and professional network. A great app to help you is Justuno.
This is a very popular marketing technique on ecommerce websites, which has already proven its worth. Exit pop-ups are small windows that appear at the very last moment, when the user wishes to leave the page. Be careful, it's not about annoying your visitors!
Easy to do! This way every email you send out promotes your online store and reaches potential customers.
A good Google (or other search engines) ranking is very important for your customers to find your online store. Optimize your store by using relevant keywords in the URL, category pages, product descriptions. Write valuable and trustworthy content. Use Google Trends to study the latest trends.
Google Adwords campaigns give fast results and generate targeted traffic to your online store. Go to Google Adwords and subscribe. Then compare with your competitors, choose relevant keywords, use action verbs to make users want to click on your ads. Finally test your ads to track their performance.
Your Facebook page can also help you generating sales. You can target sponsored ads by age, interest and so on. To write your Facebook ad or sponsored post, ask yourself these questions: What do I want to sell? What makes my online store unique? Who are my products for?
Flyers are still an effective way to make a sale. In the age of digital, print advertising is a way to differentiate your online store and to approach your target audience.
Outdoor advertising such as billboards can target lots of potential customers. A significant budget is necessary for this. Don't forget that the most important factor is the location: place your advertisement near a spot of interest for your target audience. For example, if you own a fashion store, you could display your ad next to a shopping mall.
Take advantage of the press: write an interesting press release and send it out to local media. If it hits, it could result in a major press launch for your brand.
Coupon codes are a great strategy to attract new customers and to build customer loyalty. Find out what works best for your company and adapt your strategy accordingly. You can for example give out coupons on social media or flyers.
Here's an advice that will never get old: think globally. This can bring you huge benefits! Target customers in different countries by translating your online store and adapting your content and shipping methods.
Spending time in your analytics account is always a great investment. Learn how to deal with Google Analytics to measure your website's traffic, to see what works and what doesn't.
Local events are made to meet people and build networks with them. Interact with suppliers, competitors, distributors, and promote your business.
Local business networking exists in almost every city. Your local chamber of commerce often organizes events such as networking evenings.
You can sponsor a blogger event in your area, for example. Pick relevant events where consumers will attend. Bring your products: product demonstrations are a must! You can also give out coupon codes or free goodies.
One-to-one selling is incredibly effective. Even if you only sell your products online, getting a booth at a local market can be interesting to get your first sale and get customer feedback. Do not forget: get people to sign up to your email list or to like your Facebook page!
Congratulations: you have launched your online store! Why not celebrate by organizing an opening party? Invite people who have helped you, people from your industry, potential customers... This event will maybe create the buzz for the press. Be sure to post this on social media and to thank your guests.
Especially if you are in a competitive space, standing out from the crowd is maybe the best way to grow a business. You can create your own line of products, your own concept: something different that will bring powerful word-of-mouth.
Another way to stand out is to utilize special story-telling for your online store. It is about immersing your potential customer into your company's world. Make your brand more human: tell its story, play with design, nice pictures and the right words.
Trying to touch your users at an emotional level to trigger sales can be a very good engagement strategy. Establish an emotional connection: you can spread emotions for example through your logo or your design. Colors have a significant meaning: yellow will be used for optimism, blue for trust... You can also use humor to attract sympathy.
About the Author: As Head of Corporate Communication for ePages, Richard Stevenson has been in the Web hosting and ecommerce software industry for around 13 years, many of which working directly with SMEs all over the world to drive Web adoption and awareness for e-business and ecommerce activities.